Apps Gadgets ETC

Popular Game App Hungry Shark Announces Plush Toy And Licensing Plans

Posted on: August 4, 2012

Hungry Shark App

Hungry Shark has taken the digital world by storm – the hugely addictive game sees players taking the role of a shark as it attempts to become the biggest and baddest predator in the sea by eating up everything in its way! The app has been a massive worldwide hit, with 35m downloads recorded via iOS and Android over the last two years.

New content is released regularly by FGOL and the Hungry Shark pantheon includes Parts 1, 2 and 3 as well as a trilogy of all three games for iPad that can be hooked up to HDTV – an innovation that has been featured on Channel 5’s The Gadget Show. The game is set to make a cameo appearance in upcoming Halle Berry blockbuster Dark Tide and is also co-licensed for the Shark Night 3D movie with Relativity Media.

To celebrate this success Future Games of London have partnered with digital specialist AT New Media to develop a comprehensive merchandise and licensing program for the smash-hit app Hungry Shark. The first fruits of this relationship are an agreement with BattleAnt to design, manufacture and distribute a Hungry Shark plush toy in time for the release of the next instalment of the Hungry Shark series.

The game is hugely popular – Part 1 has been the No.1 free app in 48 countries and Part 2 has hit the top spot for paid apps in 17 countries, whilst fans are currently waiting with baited breath for the next release in the series –
Hungry Shark Evolution, which is set to launch shortly after the hugely popular Shark Week from Discovery Channel.

AT New Media has been appointed to deal with interest from the merchandise licensing community and is looking to work with partners across sectors such as collectibles, plush, and resin figures that are interested in creating products based on the game’s innovative and distinctive range of shark characters.

“AT New Media is looking to represent digital brands that offer something different as we look to evolve our merchandising services, and Hungry Shark is absolutely red hot at present, so represents an absolutely fantastic opportunity from a licensing perspective,” says Simon Kay of AT New Media. “Through linking up with Hungry Shark, merchandisers will be able to offer product to the brand’s huge existing fanbase as well as tapping into the wider market, so we are expecting to deal with considerable interest in this property.”

Lindsay Charlton, FGOL’s Chairman said: “We have big plans for the future development of Hungry Shark and merchandising is an exciting new route for us to a global market. We are delighted to be working with the team at AT New Media to build even stronger connections to our fan base.”


The Hungry Shark series has attracted over 10 million players since it was originally launched in April 2010 and continues to be a big seller on iPhone, iPad and Android. The game fully supports the latest iPhone technology including Game Center Achievements and Leaderboards, and Retina Display.


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August 2012
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