Apps Gadgets ETC

Google and Yahoo in a Bid to Buy Hulu.com

Posted on: July 5, 2011

Online video continues to be a driving force on the Internet. YouTube.com is positioning itself as the third most popular website in the world (according to recent alexa.com data). Hulu.com currently ranks #232 globally while it’s ranked lower (#47) with the U.S. audience.

Google see’s lots of potential in the Hulu.com brand and is said to be in preliminary talks to purchase the online TV video media company. Both Google and now Yahoo are very interested because Hulu.com has managed to draw in over 600 advertisers. Not too shabby for website that ranks #232 globally. Hulu.com is also expected to rake in over $500 million from their advertisers and premium services in 2011.

But the icing on the cake is said to come from Hulu’s licensing agreements with Walt Disney and News Corp along with series deals for Modern Family, Glee and Comedy Central. One of the amounts currently being thrown around for the purchase of Hulu is said to be around $2 billion dollars. Hmmm… that’s a very affordable price for a Google or Yahoo. Perhaps the price will jump higher if there’s a bidding war. We shall soon see… stay tuned!

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