Apps Gadgets ETC

Microsoft to Boost Skype Ad Revenue!

Posted on: May 11, 2011

Microsoft’s big purchase of the year ($8.5 Billion for Skype) could pay off faster than you think. With access to over 600 million Skype users, Microsoft sees huge revenue potential in video advertising.

Over 700 million downloads is nothing to sneeze at and if Microsoft didn’t put up the big bucks for Skype, Google would have for sure. Plus, this will also give Microsoft a tremendous boost to their mobile platforms and their Windows phone. It was a smart move for Microsoft.

Some techies have been speculating that with the addition of Skype to the Microsoft arsenal, you might see video chat being added for Hotmail users as well. Now, wouldn’t that be special?

Also, in case you missed Skype CEO’s Tony Bates Blog announcement, here’s the link.

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